I designed the Navigation Menu by reviewing and restructuring our website’s information architecture based on user research and best practices. I added Iconography to the menu to help create a frictionless user journey and worked closely with our Product team to ensure design specs were implemented correctly.

Solution

I identified the main user pathways and designed new flows for the site based in user-centric design. To optimize our site for donors I placed a donate button above the fold. I also added a blog button to draw our audience to that content. Since our newsletter frequently featured blog content, I included a Sign Up button for users to sign up for our newsletter too.

I designed the Blog Homepage and Blog Post pages by conducting a competitive analysis of other organizations with blogs and determining what made sense for our blog. It was important to me that we incorporate a robust tagging system that would allow users to view selected content based on a specific tag.

I designed an author section that had the ability to link to existing bios and added a section for “More Posts” after each post. I also performed WCAG accessibility checks and adjusted our type contrasts accordingly.